Get Into Bed With Google

The internet is an enormous place. Even if your all-singing, all-dancing website fulfils your visitors’ wildest dreams, if potential customers can’t find you, then your site may as well not exist. Making sure your site is Google friendly is the number one priority.

So how do you get your site to rank on the first page of Google, without paying some precocious adolescent web designer more than the GDP of several developing nations? It is possible – you just need a little insider info on what to do and how to do it.

List price: $24.95 (AUS dollars, includes GST)

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Front Cover | Excerpt | Back Cover

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• How to optimise your website to attract both Australian and overseas visitors
• Why Google really is king
• The importance of using the right keywords in the right place
• How to use metadata to your advantage, and why less can often be more
• Ways to measure accurately what works (and what doesn’t) so you know your site is performing

This title is written by Jon Smith, who was part of the start-up team for Amazon.co.uk, Kitbag.com and The Florist Exchange, and who is also the author of the bestselling Google Adwords That Work. The title has been adapated for Australia by Veechi Curtis.