Google Adwords That Work

You know something is big when a brand name becomes a verb. To ‘Google’ is to search the web. Google is now so influential that if you have a business and you want it to succeed, you simply have to sit up and pay attention. But how can you use Google to promote your website effectively?

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Google AdWords That Work will show you how to research, prepare and run your own Adwords campaign, so that you can always appear on the first page of Google, even if you only launched your new website a few days ago. Drive business to your website using online advertising that’s cheap, effective and instant. Inside you’ll discover how to:

• Develop a winning strategy
• Come up with killer keywords
• Get cracking with an AdWords campaign
• Write a winning ad
• Track your clicks and convert them into sales!

AdWords can offer you a real chance of getting big, fast. This isn’t about throwing a limitless budget at Google and seeing what happens. Put simply, through a systematic and well-prepared campaign, you can easily grow from obscurity to perceived market leader in a couple of months. Google AdWords That Work shows you how — without any waffle.

This title is written by Jon Smith, who was part of the start-up team for Amazon.co.uk, Kitbag.com and The Florist Exchange, and who is also the author of the bestselling Get into Bed with Google. The title has been adapated for Australia by Veechi Curtis.