Getting Started in Small Business

Take the first steps to small business success with this essential introductory guide. Open the book and you'll find:

  • An analysis of the advantages and disadvantages of owning a small business
  • How to balance your dreams against reality
  • Tips on building profitable customer relationships
  • Explanations of how to hire your first employee
  • How to understand key financial statements
  • Strategies to develop business and marketing plans
  • How to make bookkeeping stress-free
  • Important facts about GST

List price: $19.95 (AUS dollars, includes GST)

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Getting Started in Small Business For Dummies: Product Details and Description

* Paperback: 165 pages
* Publisher: Wiley Publishing Australia Pty Ltd
* ISBN: 1-74216-962-7

Are you thinking about starting your own small business but don’t know where to begin? Or have you recently begun trading and discovered it’s not as easy as you thought? This easy-to-follow guide covers the small business basics, and includes handy tips and tricks to help you develop your business idea and ensure you’re primed for success.

  • Weigh up the pros and cons of being your own boss — discover the realities of working for yourself and whether it’s right for you
  • Develop a winning business plan — formulate your goals and build a unique business strategy
    Strategies for creating the right image for your business
  • Assess the state of the market — define your customers, test your product and analyse the competition
  • Pick a business structure — choose what kind of business is best for you
  • Understand the fine print — learn how to meet legal requirements with confidence
  • Stay in the black — understand Profit and Loss statements and learn how to budget
  • Build good employee relationships— discover what workplace legislation applies to you
  • Sell yourself with flair — market your new business in the right way and at the right time