Bookkeeping for Dummies

Learn to get to grips with bookkeeping basics, record business transactions correctly, manage employee payroll and decipher GST. This new edition to the Dummies series is the quintessential guide to your bookkeeping needs.  

Bookkeeping for Dummies includes:

• Hassle-free instructions to record transactions month by month       
• How to translate the financial lingo, know your assets from your lingo.      
• Strategies to prepare financial reports and analyse profit and loss statements  
• How to crack the GST code  and keep the tax wolves away.             
• How to stay on the right side of the law

Click here to view sample chapters, table of contents and other details.

Small Business For Dummies

Thinking about starting a new business? Searching for ways to run your small business better? This essential reference covers everything any Australian or New Zealand small business needs to know, including vital topics such as business planning and franchising, budgeting and GST, marketing and  online sales.

The latest edition of Small Business For Dummies includes:

* Tips for getting into the franchising game
* How to register your business name and pick a business structure
* Strategies for creating the right image for your business
* How to avoid unfair dismissal claims
* How to build a website that generates both profits and sales
* Advice on ways to balance your work and your life
* How to sell your business at the best possible price
* Special tips for manufacturers, retailers and wholesalers

Click here to view sample chapters, table of contents and other details.

Business Plans For Dummies

Learn how to create a blueprint for growth and profits, differentiate your business from the competition, create financial projections, be a great manager and last but not least, expand your business.

Business Plans for Dummies includes:

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Getting Started in Small Business 

Are you thinking about starting your own small business but don't know where to begin? Or have you recently begun trading and discovered it's not as easy as you thought? This easy-to-follow guide covers the basics of getting started in small business.

In Getting Started in Small Business you’ll discover:

    * An analysis of the advantages and disadvantages of owning a small business
    * How to balance your dreams against reality
    * Tips on building profitable customer relationships
    * Explanations of how to hire your first employee
    * How to understand key financial statements
    * Strategies to develop business and marketing plans
    * How to make bookkeeping stress-free
    * Important facts about GST

Click here to view sample chapters, table of contents and other details.

Get Into Bed With Google

In Get into bed with Google you’ll discover:

    * How to optimise your website to attract both Australian and overseas visitors
    * Why Google really is king
    * The importance of using the right keywords in the right place
    * How to use metadata to your advantage, and why less can often be more
    * Ways to measure accurately what works (and what doesn’t) so you know your site is performing

By using the tips in Get into bed with Google you’ll soon attract more customers, rising up the search engine rankings to enjoy online success.

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Google Adwords That Work

Google AdWords That Work will show you how to research, prepare and run your own Adwords campaign, so that you can always appear on the first page of Google, even if you only launched your new website a few days ago. Drive business to your website using online advertising that’s cheap, effective and instant. Inside you’ll discover how to:

• Develop a winning strategy
• Come up with killer keywords
• Get cracking with an AdWords campaign
• Write a winning ad
• Track your clicks and convert them into sales!

AdWords can offer you a real chance of getting big, fast. This isn’t about throwing a limitless budget at Google and seeing what happens. Put simply, through a systematic and well-prepared campaign, you can easily grow from obscurity to perceived market leader in a couple of months. Google AdWords That Work shows you how — without any waffle.

Click here to view sample chapters, table of contents and other details.